The 25–50% share depends on the agreed work
Bunny Agency charges a 25–50% revenue share. An alt creator requesting help with messages has a different workload from one asking for publishing, promotion and production planning together. The proposal should describe those tasks and the amount used to calculate the share. Include any extra advertising or editing expenses in the comparison. A useful price discussion starts with your actual account routine and ends with a scope you can check against the work delivered.
What to compare before price
Line up scope, access model, contract term, data ownership, reporting, and exit rights side by side. Ask whether the percentage is taken on gross or net, which costs sit on top, and what happens to your subscriber list if you walk away. Two offers with the same headline number can differ enormously once these details are on the table. The cheapest split can be the most expensive deal if it traps your account or your content.
How we structure ours
We scope pricing to the specific services you take and write the basis down before anything starts. You keep account ownership, you can see how every figure is calculated, and exit terms are agreed up front rather than buried. None of this is a promise of income; it is a transparent cost for defined work. If a smaller scope would serve an alt creator better, we will recommend that instead of upselling.
Follow one month through the calculation
Ask for a worked statement showing the sales period, platform deduction, refunds, agency calculation and the amount left for the creator. Identify the currency and whether the commission base comes before or after the platform fee. A bank payment may cover a different period from the sales report, so keep both records and explain the difference separately. Include the treatment of refunds arriving after a month has closed. This example gives you a repeatable way to inspect invoices and compare proposals using the same assumptions. Keep the final agreed version with the service scope so later changes have a clear starting point.
Include the cost of making the material
An alt set may involve wardrobe preparation, makeup, lighting changes and editing before it is ready to publish. List which of those tasks you handle and which are included in the agency proposal. Specify how outside purchases are approved and where receipts will be kept. A service that saves administration time still depends on your ability to provide approved files. Compare the available production hours with the planned release schedule before choosing the scope. If the plan changes, update the tasks and budget together rather than leaving one person working from an earlier version of the offer.
Price the handover as part of the arrangement
Agree what returns to you when management ends: approved assets, the publication calendar, account reports and the status of outstanding subscriber requests. Review campaigns that are still active and decide who will stop or continue them. Keep recovery and payment control with you, and remove access that is no longer required after the agreed files have been delivered. The closing statement should identify its period, approved expenses and unresolved refunds. A clear handover lets another team understand the account without reconstructing decisions from old messages or asking you to recreate material that already exists.
Related questions
Is a lower percentage always the better deal?
Not necessarily. A low split attached to long lock-in, hidden costs, or loss of your subscriber list can cost far more than a higher, cleaner arrangement.
What should I confirm before signing on price?
Confirm whether the cut is on gross or net, which expenses are extra, who owns the data, and how quickly and cleanly you can leave.
What revenue figure is the share based on?
The written proposal should identify the base and show the platform fee, refunds and agency share separately. Use a worked example in the same currency and period.
Are wardrobe and production costs automatically included?
Check the task list and expense terms. Name the person approving any outside purchase before it is ordered, and keep that approval with its receipt.
What should the closing statement show?
Its reporting period, agreed fees, approved expenses and treatment of refunds, alongside the files and open tasks being handed back to you.
Primary sources and further reading
Written and reviewed by: Brigitta B., Bunny Agency Alt · Updated:
This is general editorial guidance from the Bunny Agency Alt team, not legal, tax, or financial advice. Check your own situation with a licensed professional in your country.
What our creators say: bunny-agency-reviews.com · trustpilot.com